Search Engine Optimisation (SEO) is the holy grail of all websites. It is the process of getting your website listed on the first page of "Organic" results on the major search engines when people search for your products or services.

"Organic" results are the un-paid listings (i.e. not a paid ad, which is all about search engine marketing, or SEM) that the search engines believe best match what people are looking for. Put simply, they are the results the search engines think you are looking for when you do a search.

The challenge of course is that most search engines like Google, Yahoo! and Bing only have room for around 10 - 20 results listings on page one. The first page is most important and these results get 89% of all clicks on Google (Optify Click-Through-Rate Study DEC 2010).

This is achieved through many techniques including website structure tuning, short-run SEM campaigns, competitor keyword analysis, content tuning and copywriting, the creation of hundreds of specific articles about your business that are strategically placed all over the internet in order to boost exposure and inbound links, and much, much more.

Tradingpost has a SEO program to suit your business. It aims to build the popularity of your website to the point where it is a highly ranked website for the search terms that are most relevant to you. The end result of all of this work is lots more people seeing your site, and a website that's worth its weight in gold for years to come.

If you're really serious about building your business online, you can't go past SEO to get you there. Contact your Account Manager if you'd like to find out how Tradingpost can help.