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      Riding down a dream

      Riding down a dream

      Go Easy Online

      From a young age Andrew Tawaf was always surrounded by bicycles with his father's family business. Developing a strong passion early on, Andrew had always dreamt of owning his own business.

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      Smooth sailing

      Smooth sailing

      JV Marine

      Incorporating Tradingpost into their marketing strategy early on, JV Marine have received positive results and transitioned smoothly into the digital space. "When someone buys a new boat, they're likely to be selling an old one. We saw Tradingpost as a great marketplace to take advantage of both ends of that transaction," says Mitchell Dean of JV Marine.

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      Caravans that never close

      Caravans that never close

      Get the 24-7 advantage

      We recently caught up with Australia's number one Paramount Caravan dealer, Canterbury Caravans, to discuss their approach to marketing and advertising in an increasingly digital world.

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      No sitting on the fence for the Boresi family

      No sitting on the fence for the Boresi family

      Building Boresi Fencing in the digital world

      Started by two brothers in 1986, Boresi Fencing & Gate Manufacturers now have over 30 staff, including the founding brothers' children. They have successfully maintained the brothers' original business culture, while successfully managing changes to modernise the key operations of the business.

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      Go with the cash flow

      Go with the cash flow

      How to bring cash into your business faster

      Cash flow is a key priority for small businesses, with Dun & Bradstreet's latest trade payment survey showing payment terms have reached a three-year high. The average time it takes a debtor to pay a bill has jumped more than five days recently. While some may seem simple, the following ten tips could help you.

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      Moving ahead on Google

      Moving ahead on Google

      Peter James Motors gets discovered

      Getting found easily on Google is the holy grail of any good website but there is a real science behind making this happen. Luckily for John McClure at Peter James Motors he got the experts involved and is seeing great results. 

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      A website worth its weight in gold

      A website worth its weight in gold

      Search Engine Optimisation (SEO) is the holy grail of all websites. It is the process of getting your website listed on the first page of "Organic" results on the major search engines.

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      The mobile dealership

      The mobile dealership

      A huge performance uplift on mobile

      You would have heard it time and time again, but simply put this is the year for mobile. As it increasingly becomes the digital device of choice for many savvy consumers we're seeing ever increasing rates of adoption.

       

       

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      Relevant mobile ads make a big difference

      Relevant mobile ads make a big difference

      It's no secret that everybody would like their advertising to work harder. So, if you're advertising in front of the right people it can make a big difference, particularly on mobile.

       

       

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      Put yourself on the map

      Put yourself on the map

      The new Tradingpost Branded Catalogue will point more people to your door

      To help your business attract more customers Tradingpost has developed a new Branded Catalogue. This will help drive qualified buyers direct to your business by promoting your brand, website and location alongside your inventory on Tradingpost.

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      The last word on keywords

      The last word on keywords

      Targeted keywords can make a difference

      We all know that competitive pricing, quality photos and a detailed description are what help draw customers to view your products for sale. However, buyers need to find your products fi rst, so how do you make it easier for them, while making sure your ads show up in more searches, more often?

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      Upwardly mobile

      Upwardly mobile

      How Tradingpost mobile can help your business

      With nearly 20% of all phone/email enquiries on Tradingpost coming from mobile, it's a great opportunity for you to build your business. Talk to your account manager about how you can be seen on Tradingpost mobile.

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      How to increase your advertising reach

      How to increase your advertising reach

      Without eating into your profit

      Trends overseas are revealing. The top 30% of US vehicle dealers by sales volume all list on three or more sites. You may think that just means you'll pay more and your advertising will eat into your profit, but this isn't necessarily true, if done right.

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      Boost your results with photos

      Boost your results with photos

      Photos make a huge difference, so make sure you get the most out of your advertising through the effective use of images that showcase the quality of the items you're selling.

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      Renovation Boys building their business on Tradingpost

      Renovation Boys building their business on Tradingpost

      The right price makes a big difference

      Founded over 20 years ago and focussing specifically on new DIY materials for bathroom, kitchen and laundry renovations for the past four years, Renovation Boys have been using Tradingpost to promote their brand online and on mobile.

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      Getting your business found online

      Getting your business found online

      Have you invested money to build your business online but are now looking to take it to the next level? When customers are looking for their next purchase, one of the first places they look is often a search engine. Whether it's Google, Yahoo, Bing or another website these are vitally important to your business.

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      “You have got to be working on your ads all the time”

      “You have got to be working on your ads all the time”

      That's how Colin Hart from BBC Trailers stays ahead of the competition. Colin's a longtime Tradingpost advertiser who considers online inventory listings central to his advertising.
      Find out how Colin makes his Tradingpost advertising work harder.

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      How to sell more with good descriptions

      How to sell more with good descriptions

      The reason one car sells and another identical vehicle doesn't comes down to one thing. Advertising.

      You pay for advertising to help drive your sales, so it makes sense to get the most from your spend.

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      Tips to build your brand online

      Tips to build your brand online

      Your brand is much more than your logo - it's the story of your business. It's the face you present to the world. You've worked hard to build it and it helps to distinguish you from competitors offering similar products or services for sale. That's why branding online is so important.

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      2012: The year of mobile

      2012: The year of mobile

      Last year was huge for Tradingpost mobile, and the next twelve months are set to be even bigger. From 2010 to 2011, Tradingpost's mobile usage grew by 38% year on year, compared to monthly averages. This represents an average of 483,422 user sessions on Tradingpost mobile in 2010 with growth to 668,398 in 2011.

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      Cut through the clutter

      Cut through the clutter

      10 tips to make your mobile site more effective

      As a leader in online technology Google has put together ten great tips you can use to ensure your mobile site works at its best.

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      Spreading the word

      Spreading the word

      Tradingpost is extending its reach and targeting more engaged and relevant buyers for your inventory. We're in the process of launching numerous partnerships that will increase Tradingpost's brand presence and inventory reach across a number of Australian websites.

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      Gaining Traction

      Gaining Traction

      How Q Tractors profits by advertising all year long

      Q Tractors is a family run company based in Slacks Creek, Queensland. Managing Director Bill MacDonald has been in the tractor business for over 35 years and loves being hands-on. He's just as comfortable rolling his sleeves up to fix a tractor as he is managing his inventory on Tradingpost.

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      January means business: more searches, more buyers

      January means business: more searches, more buyers

      Every month millions of Australians use Tradingpost. There are seasonal trends and it's important you take advantage of the peaks. A common misconception is that Australians go on holidays in January, as do buyers. However, this isn't the case with Tradingpost.

      Check out the 10 reasons why you can target more buyers in January with Tradingpost.

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      Photos help you sell more effectively

      Photos help you sell more effectively

      As competition continues to increase, the way you present you vehicles for sale becomes even more critical.

      Buyers are now more sophisticated than ever before with more than 80% of all car buyers researching online. With more people looking online, dealerships using quality photography and multiple images can benefit from more, better-qualified enquiries to attract buyers to your door and drive sales.

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      Passion for Pets: building brand awareness and driving customers to their stores

      Passion for Pets: building brand awareness and driving customers to their stores

      Passion for Pets is a leading chain of pet stores with three locations around Melbourne. They have a large catalogue of pets and pet accessories which they keep updated on Tradingpost.

      They also use display ads to further promote their brand by exposing it to anyone browsing the pet section. You may have noticed some of their distinctive ads yourself.

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      • More Tips
        • Riding down a dream
        • Smooth sailing
        • Caravans that never close
        • Building Boresi Fencing in the digital world
        • Go with the cash flow
        • Moving ahead on Google
        • A website worth its weight in gold
        • The mobile dealership
        • Relevant mobile ads make a difference
        • Put yourself on the map
        • The last word on keywords
        • Upwardly mobile
        • How to increase your advertising reach
        • Every picture tells a story
        • Renovation Boys building their business on Tradingpost
        • Getting your business found online
        • Advertising success
        • How to sell more
        • Tips to build your brand online
        • 2012: The year of mobile
        • Cut through the clutter
        • Spreading the word
        • Gaining traction
        • More buyers and more searches in January
        • Photos help you sell more effectively
        • Passion for Pets: building brand awareness and driving customers to their stores
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