Building Boresi Fencing in the digital world
By Scott Davison
Category Manager - General Merchandise
Started by two brothers in 1986, Boresi Fencing & Gate
Manufacturers now have over 30 staff, including the founding
brothers' children. They have successfully maintained the brothers'
original business culture, while successfully managing changes to
modernise the key operations of the business.
Boresi started advertising on tradingpost.com.au in August 2011
and enjoy access to a range of relevant products to help promote
their business. Apart from showcasing their inventory on
Tradingpost they also take advantage of other options available to
them, like targeted display advertising and sponsorship of the Home
& DIY department in NSW.
A Tradingpost powered website (www.boresi.com.au) and a Search
Engine Optimisation (SEO) package also helps to ensure traffic is
driven to their website from search engines like Google.
"The website is great…Things like pictures and testimonials I can
just go in and update myself", said Danielle, who manages the
website.
Boresi's advertising gets people on the phone and into their
display centres. Danielle feels that phone enquiries are much more
valuable than email enquiries for her business. "If someone calls
looking for something in particular, it's much easier to upsell
them or send a rep out to see them." She is pleased that "most of
the enquiries we get from Tradingpost are phone calls".
That's why training your team to ensure they can handle a range of
situations and enquires is critical.
With 26 years experience and two locations in NSW, Boresi is doing
a great job of using online advertising to help grow a
traditionally offline business. If you'd like to find out how
Tradingpost can help to drive more people to your business speak to
your account manager today.
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Contact TradingPost
Contact us today or call on
Email Us
(03) 9111 0911 to talk to us.