Building Boresi Fencing in the digital world
By Scott Davison
Category Manager - General Merchandise
Started by two brothers in 1986, Boresi Fencing & Gate Manufacturers now have over 30 staff, including the founding brothers' children. They have successfully maintained the brothers' original business culture, while successfully managing changes to modernise the key operations of the business.
Boresi started advertising on tradingpost.com.au in August 2011 and enjoy access to a range of relevant products to help promote their business. Apart from showcasing their inventory on Tradingpost they also take advantage of other options available to them, like targeted display advertising and sponsorship of the Home & DIY department in NSW.
A Tradingpost powered website (www.boresi.com.au) and a Search Engine Optimisation (SEO) package also helps to ensure traffic is driven to their website from search engines like Google.
"The website is great…Things like pictures and testimonials I can just go in and update myself", said Danielle, who manages the website.
Boresi's advertising gets people on the phone and into their display centres. Danielle feels that phone enquiries are much more valuable than email enquiries for her business. "If someone calls looking for something in particular, it's much easier to upsell them or send a rep out to see them." She is pleased that "most of the enquiries we get from Tradingpost are phone calls".
That's why training your team to ensure they can handle a range of situations and enquires is critical.
With 26 years experience and two locations in NSW, Boresi is doing a great job of using online advertising to help grow a traditionally offline business. If you'd like to find out how Tradingpost can help to drive more people to your business speak to your account manager today.
Contact us today or call onEmail Us
(03) 9111 0911 to talk to us.