By Grant Minchin
Senior Product Manager

By now you've probably heard the findings of research commissioned by Tradingpost: that 77% of buyers who research online don't call or email prior to visiting an automotive dealership. They simply walk in (Bluefrog Marketing, July 2011).

To help your business capitalise on this opportunity Tradingpost has developed a new Branded Catalogue. This will help drive qualified buyers direct to your business by promoting your brand, website and location alongside your inventory on Tradingpost. With more buyers choosing to visit you in person, performance shouldn't be measured by phone calls or emails alone any longer. Branded Catalogue gives your customers more choice so they can contact you how they prefer.

Since the launch of the new Tradingpost Branded Catalogue hundreds of customers have seen great results with the number of interactions from buyers requesting their location or directing traffic to their website.

Highlighting an address and map of the business' location with a Tradingpost Branded Catalogue has resulted in a 64% increase in buyer interactions over phone and email enquiries alone. And adding a link to a website on the Tradingpost Branded Catalogue has resulted in a 28% increase in buyer interactions over phone and email
enquiries. Great results for all involved.

This is a great opportunity to target those buyers who'd prefer to visit you in person or look for more information on your website when they research online. If you'd like to take advantage of this talk to your account manager about how a Tradingpost Branded Catalogue can help. With fixed prices and a comprehensive set of reporting
tools you can manage your budget and ensure you aren't surprised at
the end of the month.