By Jarrod Scott
Category Manager - Auto
Mobile is extending consumer connectivity more than ever, with many business and publishers now putting mobile ahead of online. In Australia in 2011, 51% of the population owned a smartphone. This is expected to rise to 64% in 2012 (Nielsen, March 2012).
At Tradingpost, we believe in the vision of a mobile future, and we've worked hard over the last six months to help drive our mobile usage and engage our users further. This culminated in the recent release of an updated mobile website, which included an improved search and browse experience, location targeting, category navigation tweaks and improved contact seller engagements. All these improvements combined have resulted in strong growth of our mobile website platform. With a 38% increase in the number of visits from 2010 to 2011, Tradingpost mobile is well positioned to continue this impressive growth in 2012.
Some of the most pleasing growth factors have been around user engagement, particularly as these directly influence your businesses performance on Tradingpost:
- Frequency is 20% higher on Tradingpost's mobile site when
compared to the website. This means users are searching and
browsing more often whilst on the go and coming back more
- Our audience is 10% more likely to engage with commercial inventory on mobile than online. Commercial inventory receives increased consideration on mobile as users look for location based results and navigate though condensed listings at a greater rate. Ensuring you include quality images, descriptive titles and relevant product information is more important than ever on mobile.
With nearly 20% of all phone/email enquiries on Tradingpost coming from mobile, it's a great opportunity for you to build your business. Talk to your account manager about how you can be seen on Tradingpost mobile.
*Source: Omniture Site Catalyst, JAN 2012
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